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Introduction and Purpose

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On August 4, 2010, the Campbell River and District Chamber of Commerce (CRDCC) announced the launch of the Workforce Development Within a Rural Transitioning Economy project, an initiative that also encompassed other community priorities such as business retention and economic development. This ten-month initiative entailed research project developed through CRDCC's leadership in capacity-building for the future and in partnership with North Island Employment (NIEFS). The leadership of these two organizations and the strategic direction provided by them was invaluable to the realization of the project's goals and objectives to address coordinated workforce development in the Campbell River area.

The impetus for this project was that the CRDCC determined through research and consultation with key stakeholders, a critical need for accurate, current and evidence-based information at a local level. Such information is critical to more accurately describe the local human resource needs of employers as reflected in the changing business, economic and demographic shifts in Campbell River and the broader Island region.

  • The CRDCC has led the project to develop and manage a comprehensive business intelligence and local labour market database through a demand-side focus that is intended to:
  • Describe the employer base of the Campbell River area and occupations that are in demand, transition, or decline and the needed skills and training for these occupations as a vital component of creating a business-enabling environment.
  • Develop strategies based on research and consultations with key stakeholders in order to address the imbalance between the skills, abilities, and development potential of the available local labour force supply and demands of local existing businesses and emerging industry sectors.

In order to achieve its purpose, the project consultant, Human Capital Strategies (HCS) has undertaken research and analysis in Campbell River and the surrounding area to identify:

  1. Existing, declining and emerging industries and occupations;
  2. Skill development needs of the local labour force relevant to current and future labour market demands;
  3. Human resource (HR) skill development needs of the employer community to ensure the attraction and retention of a qualified workforce;
  4. Needed training and skill development supply systems to support employer and employee human resource development planning and implementation.

Campbell River and District Chamber logoCampbell River and District Chamber North Island Employment logoNorth Island Employment BC Best Place on Earth logoFunded in whole or in part by the Canada-British Columbia Labour Market Development Agreement.