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Findings and Conclusions

Based on the secondary and primary research in this initiative, the report identifies a number of key findings/conclusions regarding strategically important industries in Campbell River:

  • Forestry and Mining
  • Aquaculture
  • Tourism and Hospitality
  • Clean Energy and Major Project Development
  • Health and Public Services
  • Construction
  • Educational and Cultural Sectors

As well as identifying other economic and workforce issues, this section of the report summarizes several potential workforce development strategies that emerged from the research:

  • Employers need to take a vested interest in training institutions and training institutions must do a better job in connecting with employers and addressing their needs.
  • Support for school to work transition is fundamental to retaining youth in Campbell River as funding changes to school districts have caused significant reductions to career development and work experience placements. These supports must be rebuilt.
  • The benefits to smaller employers of supporting co-ops, work placements, apprenticeships and internships must be promoted. The use of newspaper articles, news releases is an important tool in raising awareness and engendering support.
  • On a community level, there is a need to link and promote economic development, market opportunities, business retention and workforce development.
  • The employer survey has produced a comprehensive community business database, and it needs to be updated on an annual basis and be used as a measuring tool for assessing business and economic transition.
  • The Workforce Development Community Accord is a recognized and supported model for aligning strategies that link business, economic and workforce development.
  • Leading employers from key sectors must continue to be involved in implementation of workforce development strategies in partnership with business development, employment, training, First Nations, and community organizations. The Future of Forestry Taskforce is a good model of this involvement.
  • An ongoing needs assessment plan should be put in place to ensure that ongoing business and workforce development activities continue to address the immediate skills requirements of employers.
  • A community labour market information system to support community capacity building needs to be implemented based on the current database. This would include:
    • Accurate descriptions of the local community and business structure;
    • Ongoing collection and sharing of data from future surveys;
    • Detailed analysis linking local labour market information, employer demand requirements and labour supply availability.
  • To ensure the continued commitment from all stakeholders, the Implementation Committee for Workforce Development should be expanded to include more employer participation and remain as the key driver of the Coordinated Workforce Development initiative.
  • The CRDCC is the logical body to ensure overall coordination and linkage between businesses and education, employment and community agencies as economic and workforce development and business retention strategies are implemented.
  • The CRDCC is the logical body to manage the business database, business retention and survey tool.
  • NIEFS is a recognized leader in linking job seekers with skill development that meets employers’ human resource needs. With the creation of the new BC employment program and “one stop employment centres” NIEFS should take the lead in integrating programs and employment services to meet local labour market priorities. NIEFS has been leading the development of Coordinated approaches to workforce development in Campbell River and the community linkages that will support it.
  • The CRDCC, Rivercorp and NIEFS should discuss resource requirements for ongoing maintenance of the database critical to their respective mandates of business development and retention, economic development and workforce development respectively.
Question 15. Approximately what percentage of your employees has the following education/training credentials?
  • Almost 71% said they have more than 25% of their workforce with high school completion;
  • Over 32% indicated they have more than 25% with a trades qualification;
  • Over 29% reported they have more than 25% with a post-secondary certificate (one year);
  • Over 27% said they have more than 25% with a post-secondary diploma (two years); and
  • Almost 14% indicated they have more than 25% with a post-secondary degree.


Question 17. What are your expectations for the Campbell River economy in the next 12 months?

Respondents were asked about their expectations for the Campbell River economy in the next 12 months. Of 266 respondents, just under half (47.4%) think it will be moderately better and a further 4.1% feel it would be significantly better. Just under 17% of respondents believe the local economy will be moderately or significantly (3%) worse. Almost one-third (32%) of respondents think the economy will remain the same.